For their 20th anniversary, Larabar wanted a campaign to promote regenerative agriculture practices. Through a documentary-style video, bite-sized social videos, photo library and an immersive website, we profiled almond farmer Christine. She breaks down sustainable farming, and how farmers can be climate heroes.
Photography + Videography: Talweg Creative
CD: Tess Nyberg
CW: Molly Thomson
Website: Houdini
This campaign reaches pet-loving consumers at all touchpoints—highlighting relatable moments, engaging with them, and showing them how Bissell products help them live in the moment, not the mess.
CD: Nina Orezzoli
CW: Elizabeth Burns
Art Direction of library-building photography for eight General Mills snack brands.
Photography: Wes Glenna & Danielle Gernes
Real fruit and veggie juice are real good together. So are sharing and smiles; imagination and adventure; snacks and stories. I had the joy of art directing this playful campaign to show that when you open up a box of Mott’s, you open up so much more.
Illustration: Alex Tait
Animation: Jelly Studios
GCD: Tess Nyberg
CD: Eric Schlauch
CW: Anna Zollar
Pei Wei asked us for a way to promote their crunchy, flavorful new sushi rolls. We got crafty with ingredients and showed how Pei Wei does sushi Wei Better.
Bonus points: This campaign earned two bronze medals (for photography and animation) at the Ad Fed 2018 Show.
CD: Rachel Roddy, Scott Loftus
CW: Darcy Clemenson
Photography: Rich Brainerd
Nu Skin wanted package design and a brand identity created for their product line Nutricentials—a skincare system with clean, natural ingredients that foster resilient skin. They had a few brand elements created that they wanted to preserve (colors and a botanical icon), and a papercut look that they wanted to evolve.
I did several package explorations leading to an ultimate look that focused on the line’s unique ingredients.
CD: Darcy Clemenson
Facebook came to us with a unique challenge: create a direct mail piece to share their 10 tips for social media advertising with small business owners.
My solution: an interactive booklet. It not only shares the tips, but provides thought starters and writing space for the business owners to get ideas flowing and put them into practice right away.
Olson has always had a comprehensive recycling system—but due to unclear signage and confusing color coding, many employees were using the system incorrectly. To curb the unnecessary waste that was occurring, we created new educational signage and got conceptual with garbage.
CD: Diana Quenomoen
AD & Design: Marie Zimmerman
CW: Allie Rangel
Photography: Maria Erickson
